The
Air Jordan line of clothing and apparel has been, and probably will continue to be, a significant product line for
Nike.
Michael Jordan has always inspired interesting products. I'm writing about Michael J. Jordan, the (first) Chicago Bulls and (later) Washington Wizards basketball player. Not Michael H. Jordan, the chairman and CEO of (formerly) Westinghouse Electric Corporation and (now) EDS (the common nickname for Electronic Data Systems Corporation, best known as the company Ross Perot founded).
Whether the Jordan product includes "winged basketballs", chunks of fake snake, "The JUMPMAN", or quilted leather/fabric composite, they almost always surprise the customer. After examining the Jordan product line, certain trends and patterns show up. Otherwise, just showing all the Air
Jordan models takes several minutes over a slow modem! Michael was quite a basketball player before he retired. Some of it may be because his Mama, Deloris Jordan, is quite a lady! (Both when raising Michael and to this day...)
While Nike did not reveal the JORDAN Brand marketing plan until late 1997, there were earlier, tantalizing hints in the products on store shelves.
While the Air Jordan 12 was still on store shelves, Nike brought forth the JUMPMAN Pro. It was a shoe with many Air Jordan characteristics, including the "JUMPMAN" logo, but not the "Air Jordan" name. Similarly, while the Air Jordan 13 was on the store shelves, the JUMPMAN Pro Quick and JUMPMAN Pro Strong came to market.
Late 1997 brought forth a troika of shoes that started the JORDAN Brand. The Air Jordan 13, Air Jordan Team, and Air Jordan Trainer have come to market. (Note that the JORDAN Brand products do not have the NIKE name or the SWOOSH on them. Similarly, the packaging only carries the NIKE name and address in small type on the bottom.)
The JUMPMAN Pro Quick and JUMPMAN Pro Strong from Spring and Summer 1998 are also JORDAN Brand products.
Only the Nike athletic shoe wizards (and, undoubtedly, some industrial spies in the athletic shoe plants) know what surprises are coming next. A picture of what turned out to be the Air Jordan 14 arrived in my E-mail in June 1998.
Fall 1998 brought some real surprises, including the Women's Jordan. Since then, the Air Jordan line has continued through the Air Jordan 15 through the Air
Jordan 21.
The Air Jordan 9 came out when Michael Jordan was in his first retirement from basketball. Michael Jordan did demonstrate his baseball batting ability (such as it was) indoors while wearing this particular model of Air Jordan.
While Michael was out of commission late in the 2001-2002 season, some of his Wizards teammates have been seen wearing these.
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